Average order value (AOV) is the average amount a customer spends per order. It's one of the few metrics you can improve without spending a rupee on ads — a 10% lift in AOV often has the same bottom-line impact as a 10% lift in traffic, but costs nothing to acquire. Here are ten tactics that consistently move the needle for StoreKit merchants.
1. Bundle complementary products
Grouping products that are naturally bought together — a phone case with a screen protector, a shampoo with a conditioner — and pricing the bundle slightly below the sum of individual prices gives customers a clear incentive to buy more in one order. StoreKit's Bundles feature lets you create these in a few clicks and shows the savings directly on the product page.
2. Set a free-shipping threshold
Free shipping is one of the strongest purchase motivators in e-commerce, and a threshold turns it into an AOV lever. Set it 15–20% above your current AOV and merchants routinely see customers add one more item just to qualify. In your dashboard, this is a single field under Theme & Design — the storefront then shows a live progress bar at checkout.
3. Add post-purchase upsells
The highest-intent moment in the entire funnel is right after a customer has already decided to pay. A single, relevant upsell offer on the order confirmation step — not a popup during checkout, which adds friction — captures incremental revenue without risking the primary sale.
4. Use tiered volume discounts
"Buy 2, save 10%. Buy 3, save 15%" nudges customers who were already considering a second unit to commit, and often converts single-item shoppers into multi-item ones. This works especially well for consumables and gifting categories.
5. Reward loyalty points for spending, not just signing up
A points-per-rupee-spent structure means every additional item in the cart earns visible, tangible value. Display the running points total on the cart page so customers see it accumulate in real time — that visibility itself is proven to increase basket size.
6. Show "frequently bought together" on product pages
Surfacing genuinely relevant add-ons at the point of decision — not generic best-sellers — reduces the friction of a second purchase decision because you've already done the thinking for the customer.
7. Offer a limited-time flash sale on a higher price tier
Time-boxed urgency works especially well when applied to your mid-to-premium tier rather than your cheapest items — it nudges price-sensitive customers to trade up rather than just buy more of what's already cheap.
8. Gate a gift or sample behind a spend threshold
A free sample or small gift unlocked at a specific cart value gives customers a concrete number to reach, similar to free shipping thresholds, and works particularly well in beauty, food, and lifestyle categories.
9. Reduce friction, not just add incentives
Sometimes the biggest AOV lever isn't adding something — it's removing something. Guest checkout, saved addresses, and multiple payment options (COD, cards, UPI via Razorpay/Stripe) all correlate with larger baskets simply because customers aren't interrupted mid-decision by a login wall.
10. Track it, don't guess it
Every tactic above should be measured against your baseline AOV in Analytics before you decide it worked. Roll out one change at a time, watch it for at least a week of real traffic, and keep only what actually moves the number — intuition about what "should" work is a poor substitute for your own store's data.